Cookie Notice

01In one sentence

Nothing that measures or advertises to you is set until you say it may be. When you first arrive you are asked, plainly, and refusing is one click — the same one click as accepting. The site works identically either way, and you may change your mind at any moment from the footer of any page.

02The three categories

Refusal is not a lesser experience. No content is withheld, no feature is disabled, and you will not be asked again on every page.

03Strictly necessary

These are exempt from consent because without them the thing you asked for does not work. There are two.

Neither holds an advertising identifier. Neither is readable by anyone but us. The consent cookie exists precisely so that your refusal is honoured on the next page rather than forgotten.

Server logs also record the ordinary details of each request — IP address, time, page, browser — as any web server must in order to serve a page and defend itself. See the Privacy Notice, §3 and §8.

04Measurement

Vercel Web Analytics runs whatever you choose. It is served from our own domain, sets no cookie, and builds no persistent identifier — we see totals, not people — so it needs no consent and is not in the card.

Google Analytics 4 runs only if you permit Measurement. It uses cookies to recognise a returning browser and to stitch a visit together, so that we can see which pages lead to an enquiry and which lose people.

Where Google Analytics is active we enable IP anonymisation. If you refuse this category, Google's own consent signals are set to denied and the tag is never loaded at all — not loaded-but-restrained.

05Advertising and remarketing

This is the category that follows you off this website, and we would rather describe it bluntly than bury it.

If you allow it, Google, Meta and LinkedIn may recognise this browser. That lets us do two things: show our advertising to people who have already visited us — which the trade calls remarketing — and see which advertisement led to an enquiry, so we stop paying for the ones that lead nowhere.

These vendors are independent controllers for what they do with the data on their own platforms; their own notices govern that, and we cannot vary them. Where the data reaches the United States, the transfer safeguards in the Privacy Notice, §7 apply.

06The voice concierge

The bell in the corner opens a desk you may speak to. Until you ring it, nothing is loaded from Google and no audio is captured. Ringing it opens a direct connection from your browser to Google's Gemini service for the length of the conversation.

This uses no cookies. The transcript you see lives in the page's memory and vanishes when you close the desk. What Google does and does not receive is set out in full in the Privacy Notice, §5, which we ask you to read before speaking to it.

07The mortgage application

Our mortgage application lives on a separate address — app.hypomo.com — and is built on a third-party platform. Unlike this website, it does set cookies, because it has to: it signs you in and must remember that you are signed in from one page to the next.

Those cookies are strictly necessary for a service you have actively asked for, so they need no consent. They are set by that application, not by this website, and this notice does not cover the rest of its behaviour.

08How to refuse, change or erase

You are in control, and nothing on this site punishes you for exercising it.

Change your mind, at any time

Cookie preferences sits in the footer of every page. It reopens the card with your current settings, and a change takes effect immediately — refuse a category and its tags are not loaded again on the next page. Withdrawing is deliberately no harder than consenting.

Withdrawal stops future collection. It cannot reach into Google's or Meta's systems and delete what was already gathered while you permitted it — for that you must use their own controls, or ask us and we will pass the request on.

Erase what is already there

Clear site data for hypomo.com in your browser's settings and everything above is gone, including the record of your choice — so you will be asked afresh on your next visit. Closing the tab alone clears hypomo-arrived.

Block it wholesale

Every major browser can block cookies and site storage, per site or entirely — look under Privacy, or Site settings. Private browsing discards everything on exit. Any content-blocker will stop these scripts loading. The site works perfectly with all of it blocked, and we have checked that it does.

Opt out at the source

You may also switch off personalised advertising directly with the vendors, which covers every site rather than only ours: Google at myadcenter.google.com, Meta in your account's ad preferences, and LinkedIn under advertising data settings.

The concierge

Do not ring the bell and it never runs. Refusing the microphone stops it capturing anything. It sets no cookies and is not part of the advertising category.

09Changes

If we add anything that stores data on your device or measures you in a way this page does not describe, we will update this page and, where the law requires consent, ask for it before the thing loads. The revision date at the top tells you when we last looked.

Questions to register@hypomo.com.